{"id":3042,"date":"2023-01-08T07:48:28","date_gmt":"2023-01-08T07:48:28","guid":{"rendered":"https:\/\/strategymission.org\/?p=3042"},"modified":"2023-03-13T11:05:12","modified_gmt":"2023-03-13T11:05:12","slug":"my-phone-app-is-weak","status":"publish","type":"post","link":"https:\/\/www.strategymission.org\/en\/my-phone-app-is-weak\/","title":{"rendered":"My phone app is weak!"},"content":{"rendered":"<h1><span style=\"color: #ff6600;\">My phone app is weak!<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p>Do not be surprised that successful apps in Apple and Android stores do not exceed 10-20% according to a report published by NetSolutions this year!<\/p>\n<p>&nbsp;<\/p>\n<p>Follow the tweets below to view some statistics and lessons learned and make your future investment in applications more useful.<\/p>\n<p>&nbsp;<\/p>\n<p>By 2023, revenues from mobile applications are expected to be about $935 billion; By 2024, the total number of applications downloaded is expected to be about 184 billion.<\/p>\n<h2><span style=\"color: #ff6600;\">According to Statista, the number of smart cellular devices globally is 6.3 billion and 1.4 billion tablets.<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>&#8211; Average number of applications downloaded per month 30 apps globally.<\/p>\n<p>&#8211;\u00a0 49% of users open apps more than 11 times a day.<\/p>\n<p>&#8211; The attached chart shows the number of applications downloads from 2016 to 2021 (billion) according to the Statista platform.<\/p>\n<p>&nbsp;<\/p>\n<p>The attached chart shows the number of applications downloads globally for both the # Apple and Android Store 2021 and projections up to 2026 (billion) according to the Statista platform.<\/p>\n<p>&nbsp;<\/p>\n<p>The other graph shows the rate of what # consumer spends through phone apps globally according to the Statista platform.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\">So why do apps fail?<\/span><\/h3>\n<p>The main reasons can be summarized as follows:<\/p>\n<p>1 . The market need for this application and the size of the target group that offers it a solution to a real problem.<\/p>\n<p>2 . Technical breakdowns and slow application.<\/p>\n<ol start=\"3\">\n<li>The difficulty of use and weak interfaces that give the first negative impression.<\/li>\n<li>Poor technical support and lack of follow-up and analysis of requests<\/li>\n<li>Do not experience the application through a trial phase before advertising and widely promoting it.<\/li>\n<li>Do not update the app as well as many updates in a short time.<\/li>\n<li>Poor marketing (especially partial promotion, publicity and reliance solely on poor natural access to social media tools).<\/li>\n<li>Ignore competitors.<\/li>\n<\/ol>\n<h4><span style=\"color: #ff0000;\">To request application specification brochure services, marketing plans and adjusting the marketing budget in parallel with sales objectives and pricing process:<\/span><br \/>\n<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.strategymission.org\/en\/request-services\/\">https:\/\/www.strategymission.org\/en\/request-services\/<\/a><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>My phone app is weak! &nbsp; Do not be surprised that successful apps in Apple and Android stores do not exceed 10-20% according to &#8230; <a class=\"cz_readmore\" href=\"https:\/\/www.strategymission.org\/en\/my-phone-app-is-weak\/\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span>\u0627\u0642\u0631\u0623 \u0623\u0643\u062b\u0631<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[],"tags":[],"class_list":["post-3042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/3042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/comments?post=3042"}],"version-history":[{"count":0,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/3042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/media\/3283"}],"wp:attachment":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/media?parent=3042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/categories?post=3042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/tags?post=3042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}