{"id":4617,"date":"2023-02-27T11:29:26","date_gmt":"2023-02-27T11:29:26","guid":{"rendered":"https:\/\/strategymission.org\/?p=4617"},"modified":"2023-03-13T10:39:38","modified_gmt":"2023-03-13T10:39:38","slug":"customer-experience-2","status":"publish","type":"post","link":"https:\/\/www.strategymission.org\/en\/customer-experience-2\/","title":{"rendered":"Customer Experience"},"content":{"rendered":"<h1 class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14pt; line-height: 107%; color: #ff0000;\">Customer Experience<\/span><\/h1>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">Customer experience is not just a procedure<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">It focuses on the feelings of your current and potential customers towards your brand<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">In this tweet we will discuss a very important topic and we will answer the following<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">:<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">What is the CX customer experience strategy<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">?<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">What is different from customer service or interaction with CS&amp;CE<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.strategymission.org\/en\/request-services\/\"><span style=\"font-size: 14.0pt; line-height: 107%;\">To request market research services and certified economic feasibility studies<br \/>\n<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">https:\/\/www.strategymission.org\/en\/request-services\/:<\/span><\/a><\/span><\/h2>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">The <a href=\"https:\/\/strategymission.org\/\">customer experience<\/a> (CX) indicates how a company interacts with its customers across every aspect of the purchase journey &#8211; from marketing to sales to customer service and everything that happens between them. In large part, it represents the total of all customer interactions with your brand<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<h3 class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"color: #ff0000;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">So why is the customer experience so important<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">?<\/span><\/span><\/h3>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">Customers differentiate on the basis of experiences with your company more than specific product or service features and functions<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">Customers want to feel connected to their favorite brands, and want companies to know and respect them<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">This strategy encompasses all parts of the company without exception, each of which has its own role <\/span><span style=\"font-size: 14.0pt; line-height: 107%;\">From understanding the customer&#8217;s needs through determining what the customer expects from your service or product and what you promise and then going to produce the product or service with all the points of communication with the customer until delivery<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">In fact, delivery does not end up, unlike here are the most important points of journey where it is important to measure efficiency and performance<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">Then analyze the results and work to improve the experience and avoid defects in the future which is exactly what international standards such as ISO 9001, ISO 10002 and other global standards such as # COPC focus on<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">Taking into account the difference between customer experience, service and communication where they include them together<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">The customer experience has a direct impact on your earnings. It is a well-known fact that getting new customers is significantly more expensive than keeping your existing customers<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">A happy customer is also an indirect marketer for you by talking about you to other potential customers and so the tag spreads and increases loyalty to it<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4 class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"color: #ff0000;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">Examples of key performance indicators of a client&#8217;s experience<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">:<\/span><\/span><\/h4>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">&#8211; <\/span><span style=\"font-size: 14.0pt; line-height: 107%;\">Customer repeat order<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">&#8211; <\/span><span style=\"font-size: 14.0pt; line-height: 107%;\">Increased sales<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">&#8211; <\/span><span style=\"font-size: 14.0pt; line-height: 107%;\">Decrease in complaints<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">&#8211; <\/span><span style=\"font-size: 14.0pt; line-height: 107%;\">Increase customers from outside your marketing campaigns<\/span><span dir=\"RTL\" lang=\"AR-SA\" style=\"font-size: 14.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;\">.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-align: left; direction: ltr; unicode-bidi: embed;\"><span style=\"font-size: 14.0pt; line-height: 107%;\">CRM software can help you measure, track and manage customer relationships and is a basic module in most ERPs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Experience \u00a0 Customer experience is not just a procedure. It focuses on the feelings of your current and potential customers towards your brand. &#8230; <a class=\"cz_readmore\" href=\"https:\/\/www.strategymission.org\/en\/customer-experience-2\/\"><i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i><span>\u0627\u0642\u0631\u0623 \u0623\u0643\u062b\u0631<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":4618,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[],"tags":[],"class_list":["post-4617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/4617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/comments?post=4617"}],"version-history":[{"count":0,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/4617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/media\/4618"}],"wp:attachment":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/media?parent=4617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/categories?post=4617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/tags?post=4617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}