{"id":8370,"date":"2024-07-08T10:21:32","date_gmt":"2024-07-08T10:21:32","guid":{"rendered":"https:\/\/www.strategymission.org\/%d9%83%d9%8a%d9%81-%d9%8a%d9%85%d9%83%d9%86-%d9%84%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-marketing-%d9%81%d9%8a-%d8%b9%d8%a7%d9%85-2024-%d8%a3%d9%86-%d9%8a%d9%83%d9%88%d9%86-%d9%81%d9%86%d9%8b%d8%a7\/"},"modified":"2024-07-17T10:17:33","modified_gmt":"2024-07-17T10:17:33","slug":"marketing-as-a-strategic-art","status":"publish","type":"post","link":"https:\/\/www.strategymission.org\/en\/marketing-as-a-strategic-art\/","title":{"rendered":"How Marketing in 2024 can be a strategic art that requires innovation and boldness"},"content":{"rendered":"

Marketing can be a strategic art requiring innovation and boldness. Here are some examples of clever and brilliant marketing plans that sparked controversy and proved their effectiveness!<\/p>\n

– Share a Coke” Campaign – Coca-Cola :<\/span><\/h3>\n

In 2011, Coca-Cola launched the ‘Share a Coke’ campaign, where they printed people’s names on Coke bottles. This personalized campaign significantly increased Coke sales and created a buzz on social media. <\/span>\u00a0#ShareACoke<\/a><\/span><\/p>\n

– Fake Queue Strategy – Abercrombie & Fitch :<\/span><\/h3>\n

In the 1990s, Abercrombie & Fitch created fake queues in front of their stores to attract attention and increase curiosity. This made shoppers believe that the products were limited and highly sought after.<\/p>\n

– Golden Ticket – Willy Wonka & the Chocolate Factory :<\/span><\/h3>\n

\u00a0 When Willy Wonka & the Chocolate Factory was released, golden tickets were hidden in chocolate bars, exciting the public and massively boosting chocolate sales.<\/p>\n

– Mystery Marketing – Tesla’s Cybertruck :<\/span><\/h3>\n

Tesla’s announcement of the Cybertruck in 2019 was unconventional and controversial, with Elon Musk smashing the truck’s window during the presentation. This strange move created a huge buzz and got people talking about the product<\/p>\n

– Human Lock Campaign – IKEA :<\/span><\/h3>\n

In 2014, IKEA placed a man inside a giant lock in the middle of Times Square as part of a promotional campaign for home safety products. This unusual stunt attracted a lot of attention and media coverage.<\/p>\n

– Bold Roadside Ads – The Economist :<\/span><\/h3>\n

The Economist used bold roadside ads like ‘97% of our readers may not know you, but the 3% who do are the ones who run the world.’ This campaign piqued curiosity and attracted a distinguished audience.<\/p>\n

– Live Event – Red Bull Stratos :<\/span><\/h3>\n

\u00a0 In 2012, Red Bull funded Felix Baumgartner’s jump from the edge of space, achieving record-breaking viewership on YouTube and unprecedented brand awareness.\u00a0 #RedBullStratos<\/a><\/span><\/p>\n

– Interactive Marketing – Burger King’s “Whopper Detour :<\/span><\/h3>\n

In 2018, Burger King launched the ‘Whopper Detour’ campaign, offering the Whopper for just one cent if users ordered it near McDonald’s restaurants. This clever campaign drew a lot of attention and engagement.<\/p>\n

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Request Service Now<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing can be a strategic art requiring innovation and boldness. Here are some examples of clever and brilliant marketing plans that sparked controversy and … <\/i>\u0627\u0642\u0631\u0623 \u0623\u0643\u062b\u0631<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":8136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"footnotes":""},"categories":[637],"tags":[],"class_list":["post-8370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/8370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/comments?post=8370"}],"version-history":[{"count":3,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/8370\/revisions"}],"predecessor-version":[{"id":8377,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/posts\/8370\/revisions\/8377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/media\/8136"}],"wp:attachment":[{"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/media?parent=8370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/categories?post=8370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.strategymission.org\/en\/wp-json\/wp\/v2\/tags?post=8370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}