What is the difference between OKRs and KPIs?

It is very important to understand the differences between the main objectives and results that are measured by OKRs and between the main performance indicators (KPIs), and in this article we will explain this, inshallah, and explain their importance in ISO specifications and certificates of all kinds…
What are OKRs?
It can be understood in a simplified phrase as follows:
“We will achieve [the target], and it will be measured through [key results].”
That’s why OKRs are often used to achieve high-level, ambitious, or stretch goals, based on organizational-wide strategic priorities. Objectives and desired outcomes are usually set by senior leadership on an annual or quarterly basis.
Inspirational goals, for example:
– Increasing the efficiency of marketing campaigns and raising the level of their impact on the public
This will be measured by:
1. Reduce customer acquisition cost by 25%.
2. Increase customer retention and order frequency by 50%.
What are KPIs?
It can be summed up in a simple sentence as follows:
“The reports and results for the period from to [key measurable indicator] show that our business is doing well and therefore we can rise to the challenge”
For example:
In sales, we aim to raise the target from 2 million riyals in the first quarter of 2023 to 2.5 million riyals in the second quarter…
These objectives and tools are mainly related to the requirements of the ISO specifications, as they help to define the goals of planning, development and continuous improvement of the performance of all departments of the organization or company.

To request qualification services for ISO certification:
9001: Total Administrative Quality.
14001: Environmental Management.
45001: Health and Safety Administration.
22000: Food Safety.
13485: Management of medical devices.

and others through the following form:

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